CREATIVE DIRECTOR + CREATIVE PRODUCER

Led brand strategy and concept development, shaping the brand’s identity, positioning, and visual direction. Oversaw the redesign of key assets, including logos, color palettes, and typography, ensuring a cohesive aesthetic. Directed creative asset development, from photoshoots and video production to marketing materials and digital content. Managed campaign execution, cross-team collaboration, and production logistics, including location scouting, shot lists, scheduling, and budgeting.