NOCTA HOT STEP BLACK AND YELLOW
FALL 2022 CAMPAIGN
ART DIRECTOR
Created narrative and aesthetic / layout of campaign. Gave direction to photographer, talent, and helped with photo locations, props, etc. Also, shot all BTS for campaign, select photos were used as part of launch. Provided Creative Producer services—scouted, hired and liaised with photographer from pre-production to final delivery of assets; coordinated talent.
BTS PHOTOGRAPHER
Photographed and documented behind-the-scenes content of the shoot. Select photos were used as part of launch.
SOCIAL MEDIA
Curated Instagram feeds for launches and daily posts.


